Cita APA (7a ed.)

Mogaji, E., & Jain, V. (2024). How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy. Wiley. https://doi.org/10.1002/cb.2345

Cita Chicago Style (17a ed.)

Mogaji, Emmanuel, y Varsha Jain. How Generative AI Is (will) Change Consumer Behaviour: Postulating the Potential Impact and Implications for Research, Practice, and Policy. Wiley, 2024. https://doi.org/10.1002/cb.2345.

Cita MLA (9a ed.)

Mogaji, Emmanuel, y Varsha Jain. How Generative AI Is (will) Change Consumer Behaviour: Postulating the Potential Impact and Implications for Research, Practice, and Policy. Wiley, 2024. https://doi.org/10.1002/cb.2345.