Erensoy, A., Mathrani, A., Schnack, A., Elms, J., & Baghaei, N. (2024). Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model. Wiley. https://doi.org/10.1002/cb.2374
Style de citation Chicago (17e éd.)Erensoy, Aysu, Anuradha Mathrani, Alexander Schnack, Jonathan Elms, et Nilufar Baghaei. Consumer Behavior in Immersive Virtual Reality Retail Environments: A Systematic Literature Review Using the Stimuli‐organisms‐responses (S‐O‐r) Model. Wiley, 2024. https://doi.org/10.1002/cb.2374.
Style de citation MLA (9e éd.)Erensoy, Aysu, et al. Consumer Behavior in Immersive Virtual Reality Retail Environments: A Systematic Literature Review Using the Stimuli‐organisms‐responses (S‐O‐r) Model. Wiley, 2024. https://doi.org/10.1002/cb.2374.