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Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model

Fuente: Wiley Open Access

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Dettagli Bibliografici
Autori principali:	Aysu Erensoy, Anuradha Mathrani, Alexander Schnack, Jonathan Elms, Nilufar Baghaei
Natura:	Artículo Open Access
Pubblicazione:	Wiley 2024
Soggetti:	Journal of Consumer Behaviour
Accesso online:	Acceder al recurso
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