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From individual to household decision‐making: A practical perspective on the base of the pyramid consumer

Fuente: Wiley Open Access

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Détails bibliographiques
Auteurs principaux:	James Lappeman, Nqobile Bundwini, Tendai Chikweche
Format:	Artículo Open Access
Publié:	Wiley 2024
Sujets:	Journal of Consumer Behaviour
Accès en ligne:	Acceder al recurso
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

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