Driving eco‐friendly product purchases through social media: How does peer influence work?

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Chiyin Chen, Zhen Li, Shuai Yang, Dongmei Cao
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	Journal of Consumer Behaviour
Online Access:	Acceder al recurso
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Description
DOI:	10.1002/cb.2400

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