APA (7th ed.) Citation

Nguyen, A. T. V., McClelland, R., & Thuan, N. H. (2024). Omni‐channel customer segmentation: A personalized customer journey perspective. Wiley. https://doi.org/10.1002/cb.2401

Chicago Style (17th ed.) Citation

Nguyen, Anh Thi Van, Robert McClelland, and Nguyen Hoang Thuan. Omni‐channel Customer Segmentation: A Personalized Customer Journey Perspective. Wiley, 2024. https://doi.org/10.1002/cb.2401.

MLA (9th ed.) Citation

Nguyen, Anh Thi Van, et al. Omni‐channel Customer Segmentation: A Personalized Customer Journey Perspective. Wiley, 2024. https://doi.org/10.1002/cb.2401.