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Omni‐channel customer segmentation: A personalized customer journey perspective
Omni‐channel customer segmentation: A personalized customer journey perspective
Fuente:
Wiley Open Access
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Bibliographic Details
Main Authors:
Anh Thi Van Nguyen
,
Robert McClelland
,
Nguyen Hoang Thuan
Format:
Artículo Open Access
Published:
Wiley
2024
Subjects:
Journal of Consumer Behaviour
Online Access:
Acceder al recurso
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