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Horizontal Versus Vertical: The Visual Balance Effects of Comparative Price Presentation
Horizontal Versus Vertical: The Visual Balance Effects of Comparative Price Presentation
Fuente:
Wiley Open Access
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Bibliographic Details
Main Authors:
Xingang Wang
,
Lulu Wang
,
Zhipeng Xie
Format:
Artículo Open Access
Published:
Wiley
2024
Subjects:
Journal of Consumer Behaviour
Online Access:
Acceder al recurso
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https://onlinelibrary.wiley.com/doi/10.1002/cb.2412
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