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I Know I Am Ugly, but Please Listen to My Story First: An Examination of How Storytelling Can Impact Consumers' Valuation of Unattractive Produce

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Chu‐Yen Pai, Kai‐Yi Young, Luke Ingalls Liska, Debra Laverie
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	Journal of Consumer Behaviour
Online Access:	Acceder al recurso
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