Buchumschlag

Enhancing Trust and Empathy in Marketing: Strategic AI and Human Influencer Selection for Optimized Content Persuasion

Fuente: Wiley Open Access

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Bibliographische Detailangaben
Hauptverfasser:	Yueyan Zhang, Jiaji Zhu, Haibo Chen, Yushi Jiang
Format:	Artículo Open Access
Veröffentlicht:	Wiley 2024
Schlagworte:	Journal of Consumer Behaviour
Online-Zugang:	Acceder al recurso
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