The Role of Augmented Reality Experiences in Consumers' Purchase Intention Toward New Products

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Anupama Ambika, Varsha Jain, Russell Belk, Dharun Kasilingam, Rajneesh Krishna
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	Journal of Consumer Behaviour
Online Access:	Acceder al recurso
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