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From Stimulus to Response: Understanding the Causes and Outcomes of Consumer Activism
From Stimulus to Response: Understanding the Causes and Outcomes of Consumer Activism
Fuente:
Wiley Open Access
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Bibliographic Details
Main Authors:
Sajith Narayanan
,
Guru Ashish Singh
Format:
Artículo Open Access
Published:
Wiley
2024
Subjects:
Journal of Consumer Behaviour
Online Access:
Acceder al recurso
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https://onlinelibrary.wiley.com/doi/10.1002/cb.2438
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