Smile or Not Smile: The Effect of Virtual Influencers' Emotional Expression on Brand Authenticity, Purchase Intention and Follow Intention

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Kan Jiang, Meilian Qin, Dejun Deng, Dailan Zhou
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	Journal of Consumer Behaviour
Online Access:	Acceder al recurso
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