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Co‐Creating Content With Brands: Insights From Influencers' Perceptions
Co‐Creating Content With Brands: Insights From Influencers' Perceptions
Fuente:
Wiley Open Access
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Bibliographic Details
Main Authors:
Douniazed Filali‐Boissy
,
Elodie Jouny‐Rivier
,
Rebeca Perren
Format:
Artículo Open Access
Published:
Wiley
2025
Subjects:
Journal of Consumer Behaviour
Online Access:
Acceder al recurso
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https://onlinelibrary.wiley.com/doi/10.1002/cb.2456
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