Does Augmented Reality Apps Trigger Loyalty Toward the Brand? A Myth or Reality: The Case of UK and UAE Consumers

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Waseem Irshad, Erhua Zhou, Hafiz Muhammad Wasif Rasheed, Muhammad Usman Mumtaz, Rashid Khurshid
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	Journal of Consumer Behaviour
Online Access:	Acceder al recurso
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