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The Impact of Corporate Communication on Consumer Psychology and Product Choice
The Impact of Corporate Communication on Consumer Psychology and Product Choice
Fuente:
Wiley Open Access
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Bibliographic Details
Main Authors:
Shuai Zhong
,
Chunli Ji
,
Catherine Prentice
,
Jianchun Yang
,
Yuan Li
Format:
Artículo Open Access
Published:
Wiley
2025
Subjects:
Journal of Consumer Behaviour
Online Access:
Acceder al recurso
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Internet
https://onlinelibrary.wiley.com/doi/10.1002/cb.2459
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