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Numbers Speak Louder When They Are Larger: The Impact of Font Size on the Persuasiveness of Numerical Stimuli in Advertising

Fuente: Wiley Open Access

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Bibliographic Details
Main Author:	Yunzhi Huang
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	Journal of Consumer Behaviour
Online Access:	Acceder al recurso
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