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Buyer or Watcher? Exploring the Role of Customer Type in Live‐Streaming Shopping

Fuente: Wiley Open Access

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Dettagli Bibliografici
Autori principali:	Wei‐Kang Kao, Yiyi Cui
Natura:	Artículo Open Access
Pubblicazione:	Wiley 2025
Soggetti:	Journal of Consumer Behaviour
Accesso online:	Acceder al recurso
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!

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