The Role of Emotions and Imagery in Financial Decision‐Making: A Comparative Analysis of Neuromarketing and Self‐Report Data

Fuente: Wiley Open Access
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Bibliographic Details
Main Authors: Nicolas Hamelin, Lars‐Erik Casper Ferm, Zsuzsa Reka Huszar, Park Thaichon, Sara Quach
Format: Artículo Open Access
Published: Wiley 2025
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