Green Loyalty Programmes: Customer Trait Reactance and Reward Preferences

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Jingxi Huang, Ahmad Daryanto, Margaret K. Hogg, Didier Soopramanien
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	Journal of Consumer Behaviour
Online Access:	Acceder al recurso
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Description
DOI:	10.1002/cb.2508

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