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The Effect of Celebrity Co‐Streamer Type on Consumer Behaviors in Live‐Streaming

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Xiaoli Tang, Zefeng Hao, Xiaolin Li
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	Journal of Consumer Behaviour
Online Access:	Acceder al recurso
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