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The Effect of Celebrity Co‐Streamer Type on Consumer Behaviors in Live‐Streaming

Fuente: Wiley Open Access

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Bibliographische Detailangaben
Hauptverfasser:	Xiaoli Tang, Zefeng Hao, Xiaolin Li
Format:	Artículo Open Access
Veröffentlicht:	Wiley 2025
Schlagworte:	Journal of Consumer Behaviour
Online-Zugang:	Acceder al recurso
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