From Marketing Mix to Consumer Behaviour: A Conceptual Decomposition and Empirical Analysis to Refine Market Share Management

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Philipp Brüggemann, Rainer Olbrich
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	Journal of Consumer Behaviour
Online Access:	Acceder al recurso
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