From Search Rankings to Synthesised Answers: Propositions for Consumer Behaviour in the Age of Generative AI Search

Fuente: Wiley Open Access
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Autore principale: Michael Mehmet
Natura: Artículo Open Access
Pubblicazione: Wiley 2025
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author Michael Mehmet
author_facet Michael Mehmet
Michael Mehmet
collection Wiley Open Access
contents From Search Rankings to Synthesised Answers: Propositions for Consumer Behaviour in the Age of Generative AI Search Michael Mehmet Journal of Consumer Behaviour 10.1002/cb.70044 http://onlinelibrary.wiley.com/termsAndConditions#vor
doi_str_mv 10.1002/cb.70044
format Artículo Open Access
id wiley_oa_10_1002_cb_70044
institution Wiley Open Access
license_str_mv http://onlinelibrary.wiley.com/termsAndConditions#vor
publishDate 2025
publisher Wiley
record_format wiley_oa
spellingShingle From Search Rankings to Synthesised Answers: Propositions for Consumer Behaviour in the Age of Generative AI Search
Michael Mehmet
Journal of Consumer Behaviour
From Search Rankings to Synthesised Answers: Propositions for Consumer Behaviour in the Age of Generative AI Search Michael Mehmet Journal of Consumer Behaviour 10.1002/cb.70044 http://onlinelibrary.wiley.com/termsAndConditions#vor
title From Search Rankings to Synthesised Answers: Propositions for Consumer Behaviour in the Age of Generative AI Search
topic Journal of Consumer Behaviour
url https://onlinelibrary.wiley.com/doi/10.1002/cb.70044