Uncovering Generation Z (Gen Z) Shoppers' Expectations in Luxury Immersive Virtual Reality ( IVR ) In‐Store Experience: The Role of Sustainability

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Serena Rovai, Varsha Jain
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	Journal of Consumer Behaviour
Online Access:	Acceder al recurso
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