The Time‐Varying Effects of Online Brand Communities and Their Content Sharing on Digital Goods Sampling

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Navid Bahmani, Atefeh Yazdanparast, Amit Bhatnagar
Format:	Artículo Open Access
Published:	Wiley 2026
Subjects:	Journal of Consumer Behaviour
Online Access:	Acceder al recurso
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