Cool Brands or Brand Coolness: A Systematic Literature Review and Future Research Agenda

Fuente: Wiley Open Access

Enregistré dans:

Détails bibliographiques
Auteurs principaux:	Raiswa Saha, Sonal Purohit, Vasanth Kamath, Anand Jhawar
Format:	Artículo Open Access
Publié:	Wiley 2026
Sujets:	Journal of Consumer Behaviour
Accès en ligne:	Acceder al recurso
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

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