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Cool Brands or Brand Coolness: A Systematic Literature Review and Future Research Agenda
Cool Brands or Brand Coolness: A Systematic Literature Review and Future Research Agenda
Fuente:
Wiley Open Access
Saved in:
Bibliographic Details
Main Authors:
Raiswa Saha
,
Sonal Purohit
,
Vasanth Kamath
,
Anand Jhawar
Format:
Artículo Open Access
Published:
Wiley
2026
Subjects:
Journal of Consumer Behaviour
Online Access:
Acceder al recurso
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