Complementary or Replicative NFTs ? The Impact of NFT Types on Chinese Consumer's NFT Participation Intention

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Rubing Bai, Baolong Ma, Zhichen Hu
Format:	Artículo Open Access
Published:	Wiley 2026
Subjects:	Journal of Consumer Behaviour
Online Access:	Acceder al recurso
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