Immersive Luxury Branding: Exploring Consumer and Brand Dynamics in the Metaverse Through the AIDA Framework

Fuente: Wiley Open Access

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Bibliographische Detailangaben
Hauptverfasser:	Bouchra Oukhayi, Vikas Arya, Asha Thomas
Format:	Artículo Open Access
Veröffentlicht:	Wiley 2026
Schlagworte:	Journal of Consumer Behaviour
Online-Zugang:	Acceder al recurso
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