Imagen de Portada

A Multi‐Study Examination of Metaverse and Consumer Behaviour: A Systematic Literature Review and Research Agenda

Fuente: Wiley Open Access

Guardado en:

Detalles Bibliográficos
Autores principales:	Nandini Venkatesh Adhini, Varsha Jain, Ch V V S N V Prasad, Jacqueline K. Eastman
Formato:	Artículo Open Access
Publicado:	Wiley 2026
Materias:	Journal of Consumer Behaviour
Acceso en línea:	Acceder al recurso
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Ejemplares similares

Consumer Mobile Phone Recycling Behaviour: A Systematic Review and Future Research Agenda
por: Xinru (Angie) Jiang, et al.
Publicado: (2026)

Exploring Avatar Selves in the Metaverse: Consumer Co‐Creation of Experiences
por: Amrita Chakraborty, et al.
Publicado: (2024)

Consumer Behavior's Evolution, Emergence, and Future in the AI Age Through the Lens of MR, VR, XR, Metaverse, and Robotics
por: George Spais, et al.
Publicado: (2025)

Consumer Vulnerability: A Systematic Literature Review and Future Research Agenda
por: Anshul Verma, et al.
Publicado: (2025)

Artificial Intelligence and Consumer Financial Behavior: A Systematic Literature Review and Agenda for Future Research
por: Kexin Meng, et al.
Publicado: (2025)

The Antecedents and Consequences of Consumer Guilt: A Systematic Review and Agenda for Future Research
por: Sonal Purohit, et al.
Publicado: (2026)

Customer Rage: Systematic Literature Review and Future Research Agenda
por: Kumar Rohit, et al.
Publicado: (2026)

Consumer Behaviour in the Metaverse: Empirical Insights From a Meta‐Analysis
por: Wagner Junior Ladeira, et al.
Publicado: (2025)

Cool Brands or Brand Coolness: A Systematic Literature Review and Future Research Agenda
por: Raiswa Saha, et al.
Publicado: (2026)

Exploring the New Frontiers of Immersive Service Experiences: Role of Competence and Warmth in the Metaverse Environment
por: Meta Dev Prasad Murthy, et al.
Publicado: (2026)

Exploring the Dark Side of AI and Its Influence on Consumer Emotion
por: Shikha Bhardwaj, et al.
Publicado: (2024)

Is New Technology Worth It? Exploring Positive and Negative Effects When New Technology Meets Consumers
por: Philipp Brüggemann, et al.
Publicado: (2025)

The Role of Augmented Reality Experiences in Consumers' Purchase Intention Toward New Products
por: Anupama Ambika, et al.
Publicado: (2024)

Influencer–Follower Interactions and Consumers' Behavioral Responses: A Multi‐Method Approach and Future Research Agenda
por: Md Abdul Alim, et al.
Publicado: (2025)

How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy
por: Emmanuel Mogaji, et al.
Publicado: (2024)

Uncovering Generation Z (Gen Z) Shoppers' Expectations in Luxury Immersive Virtual Reality ( IVR ) In‐Store Experience: The Role of Sustainability
por: Serena Rovai, et al.
Publicado: (2025)

Consumers' adoption intention to Metaverse applications: An exploration through fsQCA approach
por: Jingbo Yuan, et al.
Publicado: (2024)

Healthy Eating—A Structured Literature Review Using Theory‐Context‐Characteristics‐Methods (TCCM) Approach and Future Research Agendas
por: Sanjog Singh Ahuja, et al.
Publicado: (2025)

Immersive Luxury Branding: Exploring Consumer and Brand Dynamics in the Metaverse Through the AIDA Framework
por: Bouchra Oukhayi, et al.
Publicado: (2026)

Exploring the Intersection of Environmental Sustainability and Anti‐Consumption: A Review and Research Agenda
por: Ana Inês, et al.
Publicado: (2025)

Perceptions and drivers of the metaverse adoption: A mixed‐methods study
por: Nandini Venkatesh Adhini, et al.
Publicado: (2024)

Systematic Literature Reviews: Reflections, Recommendations, and Robustness Check
por: Weng Marc Lim
Publicado: (2025)

Embracing the Pre‐Loved: How Norms, Emotions, and Motives Shape Sustainable Recommerce Behavior
por: V. Vishnu Prasad, et al.
Publicado: (2026)

From Marketing Mix to Consumer Behaviour: A Conceptual Decomposition and Empirical Analysis to Refine Market Share Management
por: Philipp Brüggemann, et al.
Publicado: (2025)

A Study on Consumer Behaviour in Selecting Mobile Hand Set
por: Arjumand Bano
Publicado: (2017)

From Search Rankings to Synthesised Answers: Propositions for Consumer Behaviour in the Age of Generative AI Search
por: Michael Mehmet
Publicado: (2025)

Construction, Validation, and Generalization of Digital Consumption Value Scale
por: Sanjeev Tripathi, et al.
Publicado: (2025)

Consumer Buying Behaviour in E Commerce Sector for Geographical Area of Bhiwandi
por: Khatri Maimoona, M. Shafiq
Publicado: (2025)

Social Issues and Consumer Behavior in Omni‐Channel Ecosystem: Interpretive Ranking Process (IRP)‐Sentiment Analysis Linked Systematic Review
por: Kalidas Kaman, et al.
Publicado: (2025)

Engagement in Influencer Marketing: A Systematic Review of Key Drivers, Behaviors, and Future Research Directions
por: Tareq Aldlimi, et al.
Publicado: (2025)

Online Impulse Buying: A Systematic Review of 25 Years of Research Using Meta Regression
por: T. S. Anoop, et al.
Publicado: (2024)

Does Ego Drive Consumers to Make Unaffordable Purchases? A Multi‐Experiment Design
por: Abhinandan Kulal, et al.
Publicado: (2026)

How to Make Low‐Carbon Products More Appealing?—The Interaction Between Consumer Environmental Values and Awe of Nature
por: Lanlan Kong, et al.
Publicado: (2025)

Negative Perceptions, Attitudes, and Adoption Intentions: Unravelling Metaverse Adoption Challenges
por: Mohd Danish Kirmani, et al.
Publicado: (2025)

A Study on Changing Consumer Behaviour & Expectations in Digital Marketing in India
por: Sawant, J. L.
Publicado: (2026)

Consumer Over‐Dependency on AI and Decision Autonomy: A Mixed‐Method Approach on Vietnamese Consumers
por: Ta Thi Nguyet Trang, et al.
Publicado: (2025)

Social Commerce Purchase Intention: The Salience of Consumer‐To‐Consumer Interactions
por: Johakim Katekele John, et al.
Publicado: (2025)

Inclusive or Inauthentic? Consumer Scepticism Towards LGBTQ ‐Themed Cause‐Related Marketing
por: Wilson N. Ndasi
Publicado: (2026)

I Know I Am Ugly, but Please Listen to My Story First: An Examination of How Storytelling Can Impact Consumers' Valuation of Unattractive Produce
por: Chu‐Yen Pai, et al.
Publicado: (2024)

Mapping the Theory of Consumption Values: A Systematic Review Using the TCCM Approach
por: Chandni Sharma, et al.
Publicado: (2024)