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Introducing “Future‐Burden Theory”: How Uncertainty Shapes Consumer Behavior
Introducing “Future‐Burden Theory”: How Uncertainty Shapes Consumer Behavior
Fuente:
Wiley Open Access
Saved in:
Bibliographic Details
Main Authors:
Md Salamun Rashidin
,
Sara Javed
Format:
Artículo Open Access
Published:
Wiley
2026
Subjects:
Journal of Consumer Behaviour
Online Access:
Acceder al recurso
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