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Does Ego Drive Consumers to Make Unaffordable Purchases? A Multi‐Experiment Design

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Abhinandan Kulal, Shakira Irfana
Format:	Artículo Open Access
Published:	Wiley 2026
Subjects:	Journal of Consumer Behaviour
Online Access:	Acceder al recurso
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