Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing

Fuente: Wiley Open Access

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Dettagli Bibliografici
Autore principale:	Jiyoung Hwang
Natura:	Artículo Open Access
Pubblicazione:	Wiley 2026
Soggetti:	Journal of Consumer Behaviour
Accesso online:	Acceder al recurso
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!

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