Close Enough to Care: Reassessing the Effect of Brand‐Cause Fit on the Perception of Brand Credibility

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Fayez Ahmad, Feisal Murshed, Jennifer L. Stoner
Format:	Artículo Open Access
Published:	Wiley 2026
Subjects:	Journal of Consumer Behaviour
Online Access:	Acceder al recurso
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