Buchumschlag

Beyond the Spotlight: How Non‐Celebrity Streamers' Communication Styles and Product Types Drive Purchase Intent in Live Streaming Commerce

Fuente: Wiley Open Access

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Bibliographische Detailangaben
Hauptverfasser:	Linran Wang, Can Zhang, Meihan Liu, Wenjia Zhang
Format:	Artículo Open Access
Veröffentlicht:	Wiley 2026
Schlagworte:	Journal of Consumer Behaviour
Online-Zugang:	Acceder al recurso
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

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