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Inclusive or Inauthentic? Consumer Scepticism Towards LGBTQ ‐Themed Cause‐Related Marketing
Inclusive or Inauthentic? Consumer Scepticism Towards LGBTQ ‐Themed Cause‐Related Marketing
Fuente:
Wiley Open Access
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Bibliographic Details
Main Author:
Wilson N. Ndasi
Format:
Artículo Open Access
Published:
Wiley
2026
Subjects:
Journal of Consumer Behaviour
Online Access:
Acceder al recurso
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https://onlinelibrary.wiley.com/doi/10.1002/cb.70171
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