The Effect of Color Versus Black‐and‐White Images on Charitable Behavior

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Luqiong Tong, Fengyun He, Wei‐Fen Chen, Xue Wang, Qi Wang
Format:	Artículo Open Access
Published:	Wiley 2026
Subjects:	Journal of Consumer Behaviour
Online Access:	Acceder al recurso
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Description
DOI:	10.1002/cb.70175

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