Sustainable Luxury: Understanding Consumer Responses to Purpose‐Driven Brand Strategies

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Subhajit Pahari, Munmun Patra, Kiran Menghani, Park Thaichon
Format:	Artículo Open Access
Published:	Wiley 2026
Subjects:	Journal of Consumer Behaviour
Online Access:	Acceder al recurso
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Description
DOI:	10.1002/cb.70178

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