Improving attitudes toward brands with global consumer culture positioning: The triggering role of emotions

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Yuanyuan Cai, Yi Wu, Jiaxun He, Yongxin Liu
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration
Online Access:	Acceder al recurso
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