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Improving attitudes toward brands with global consumer culture positioning: The triggering role of emotions

Fuente: Wiley Open Access

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Détails bibliographiques
Auteurs principaux:	Yuanyuan Cai, Yi Wu, Jiaxun He, Yongxin Liu
Format:	Artículo Open Access
Publié:	Wiley 2024
Sujets:	Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration
Accès en ligne:	Acceder al recurso
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

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