Communicating Green Practices and Family Firm Image in Booking.com: Influence on Perceived Hospitality and Hotel Visit Intention

Fuente: Wiley Open Access
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Bibliographic Details
Main Authors: Matías Orellana‐González, Orlando Llanos‐Contreras, Eduardo Torres‐Moraga, Manuel Alonso‐Dos‐Santos
Format: Artículo Open Access
Published: Wiley 2026
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