ESG Initiatives and Reputational Recovery in Banking: Do Banks Do Good After Doing Wrong?

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Autori principali: Emilia Klepczarek, Agata Wieczorek, Wiktor Wojciechowski
Natura: Artículo Open Access
Pubblicazione: Wiley 2025
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author Emilia Klepczarek
Agata Wieczorek
Wiktor Wojciechowski
author_facet Emilia Klepczarek
Agata Wieczorek
Wiktor Wojciechowski
Emilia Klepczarek
Agata Wieczorek
Wiktor Wojciechowski
collection Wiley Open Access
contents ESG Initiatives and Reputational Recovery in Banking: Do Banks Do Good After Doing Wrong? Emilia Klepczarek Agata Wieczorek Wiktor Wojciechowski Corporate Social Responsibility and Environmental Management ABSTRACT This study examines the compensatory effect of ESG initiatives in the banking sector, focusing on how banks respond to reputational damage following ESG‐related controversies. Using a dataset of 84 of the world's largest banks, we find a significant increase in ESG scores in the year of an ESG controversy, with the effect persisting for up to 2 years. The compensatory effect is statistically significant across key ESG subindices, including emissions, environmental innovation, resource use, human rights, community, workforce scores, and management. However, the response varies depending on bank characteristics—banks with lower asset volumes and lower profitability and those with a stronger media presence exhibit a weaker compensatory effect. These findings suggest that ESG initiatives serve as a strategic tool for managing reputational risk, especially for large and profitable institutions. Nevertheless, new technologies give banks an opportunity to use alternative reputation management strategies, such as perception management via media, rather than focusing on genuine ESG improvements. This study offers new insights into ESG as both a reactive and strategic instrument in corporate reputation management within the banking industry. 10.1002/csr.70113 http://onlinelibrary.wiley.com/termsAndConditions#vor
doi_str_mv 10.1002/csr.70113
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id wiley_oa_10_1002_csr_70113
institution Wiley Open Access
license_str_mv http://onlinelibrary.wiley.com/termsAndConditions#vor
publishDate 2025
publisher Wiley
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spellingShingle ESG Initiatives and Reputational Recovery in Banking: Do Banks Do Good After Doing Wrong?
Emilia Klepczarek
Agata Wieczorek
Wiktor Wojciechowski
Corporate Social Responsibility and Environmental Management
ESG Initiatives and Reputational Recovery in Banking: Do Banks Do Good After Doing Wrong? Emilia Klepczarek Agata Wieczorek Wiktor Wojciechowski Corporate Social Responsibility and Environmental Management ABSTRACT This study examines the compensatory effect of ESG initiatives in the banking sector, focusing on how banks respond to reputational damage following ESG‐related controversies. Using a dataset of 84 of the world's largest banks, we find a significant increase in ESG scores in the year of an ESG controversy, with the effect persisting for up to 2 years. The compensatory effect is statistically significant across key ESG subindices, including emissions, environmental innovation, resource use, human rights, community, workforce scores, and management. However, the response varies depending on bank characteristics—banks with lower asset volumes and lower profitability and those with a stronger media presence exhibit a weaker compensatory effect. These findings suggest that ESG initiatives serve as a strategic tool for managing reputational risk, especially for large and profitable institutions. Nevertheless, new technologies give banks an opportunity to use alternative reputation management strategies, such as perception management via media, rather than focusing on genuine ESG improvements. This study offers new insights into ESG as both a reactive and strategic instrument in corporate reputation management within the banking industry. 10.1002/csr.70113 http://onlinelibrary.wiley.com/termsAndConditions#vor
title ESG Initiatives and Reputational Recovery in Banking: Do Banks Do Good After Doing Wrong?
topic Corporate Social Responsibility and Environmental Management
url https://onlinelibrary.wiley.com/doi/10.1002/csr.70113