APA (7th ed.) Citation

Ma, H., Coelho, A., & Santos, C. (2025). Proactive Environmental Strategy and Green Brand Positioning: Implications for Sustainable Development and Firm Performance in B2B Markets. Wiley. https://doi.org/10.1002/csr.70310

Chicago Style (17th ed.) Citation

Ma, Haozhe, Arnaldo Coelho, and Célia Santos. Proactive Environmental Strategy and Green Brand Positioning: Implications for Sustainable Development and Firm Performance in B2B Markets. Wiley, 2025. https://doi.org/10.1002/csr.70310.

MLA (9th ed.) Citation

Ma, Haozhe, et al. Proactive Environmental Strategy and Green Brand Positioning: Implications for Sustainable Development and Firm Performance in B2B Markets. Wiley, 2025. https://doi.org/10.1002/csr.70310.