Proactive Environmental Strategy and Green Brand Positioning: Implications for Sustainable Development and Firm Performance in B2B Markets

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Haozhe Ma, Arnaldo Coelho, Célia Santos
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	Corporate Social Responsibility and Environmental Management
Online Access:	Acceder al recurso
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