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Enhancing Demand Forecasting in Retail: A Comprehensive Analysis of Sales Promotional Effects on the Entire Demand Life Cycle

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Harsha Chamara Hewage, H. Niles Perera, Kasun Bandara
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	Journal of Forecasting
Online Access:	Acceder al recurso
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