Revisiting surprise appeals: How surprise labeling curtails consumption

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Anika Schumacher, Caroline Goukens, Kelly Geyskens, Jesper H. Nielsen
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	Journal of Consumer Psychology
Online Access:	Acceder al recurso
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