When anthropomorphized brands push their gender boundaries

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Linyun W. Yang, Pankaj Aggarwal
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	Journal of Consumer Psychology
Online Access:	Acceder al recurso
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Description
DOI:	10.1002/jcpy.1420

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