Unfaithful brands: How brand attachment can lead to negative responses to influencer marketing campaigns

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Kara Bentley, Priyali Rajagopal, Katina Kulow
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	Journal of Consumer Psychology
Online Access:	Acceder al recurso
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