From believer to buyer: How brands leverage religious values to connect with consumers

Fuente: Wiley Open Access

Saved in:

Bibliographic Details
Main Authors:	Taylor Ke Lai, Keisha M. Cutright, Gavan J. Fitzsimons
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	Journal of Consumer Psychology
Online Access:	Acceder al recurso
Tags:	Add Tag No Tags, Be the first to tag this record!

Internet