Examining Creativity as a Paradox: The Interactive Effects of Novelty and Utility on In‐Role Performance

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Autori principali: Xuan Fei, Jie Wang, Yue Zhu, Tingting Chen
Natura: Artículo Open Access
Pubblicazione: Wiley 2025
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author Xuan Fei
Jie Wang
Yue Zhu
Tingting Chen
author_facet Xuan Fei
Jie Wang
Yue Zhu
Tingting Chen
Xuan Fei
Jie Wang
Yue Zhu
Tingting Chen
collection Wiley Open Access
contents Examining Creativity as a Paradox: The Interactive Effects of Novelty and Utility on In‐Role Performance Xuan Fei Jie Wang Yue Zhu Tingting Chen The Journal of Creative Behavior ABSTRACTIn this research, we explored how the two dimensions of creativity—novelty and utility—interact to influence employees' in‐role performance. Drawing on flow theory, we hypothesize that the interaction between novelty and utility indirectly and positively affects in‐role performance via flow. We also hypothesize that learning goal orientation moderates the relationship between flow and in‐role performance. Using a multisource study and a multiwave time‐lagged study, we found that both studies consistently showed that flow mediated the relationship between the interaction of novelty with utility and in‐role performance. Novelty was more strongly related to flow when utility was higher, which in turn resulted in better in‐role performance. Learning goal orientation attenuated the positive relationship between flow and in‐role performance such that the relationship was weaker for employees with high (vs. low) learning goal orientation. The results also demonstrated the moderated mediation effects of creativity (i.e., novelty × utility) on in‐role performance via flow contingent on learning goal orientation. We discuss the implications of these findings and future directions for research. 10.1002/jocb.70021 http://onlinelibrary.wiley.com/termsAndConditions#vor
doi_str_mv 10.1002/jocb.70021
format Artículo Open Access
id wiley_oa_10_1002_jocb_70021
institution Wiley Open Access
license_str_mv http://onlinelibrary.wiley.com/termsAndConditions#vor
publishDate 2025
publisher Wiley
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spellingShingle Examining Creativity as a Paradox: The Interactive Effects of Novelty and Utility on In‐Role Performance
Xuan Fei
Jie Wang
Yue Zhu
Tingting Chen
The Journal of Creative Behavior
Examining Creativity as a Paradox: The Interactive Effects of Novelty and Utility on In‐Role Performance Xuan Fei Jie Wang Yue Zhu Tingting Chen The Journal of Creative Behavior ABSTRACTIn this research, we explored how the two dimensions of creativity—novelty and utility—interact to influence employees' in‐role performance. Drawing on flow theory, we hypothesize that the interaction between novelty and utility indirectly and positively affects in‐role performance via flow. We also hypothesize that learning goal orientation moderates the relationship between flow and in‐role performance. Using a multisource study and a multiwave time‐lagged study, we found that both studies consistently showed that flow mediated the relationship between the interaction of novelty with utility and in‐role performance. Novelty was more strongly related to flow when utility was higher, which in turn resulted in better in‐role performance. Learning goal orientation attenuated the positive relationship between flow and in‐role performance such that the relationship was weaker for employees with high (vs. low) learning goal orientation. The results also demonstrated the moderated mediation effects of creativity (i.e., novelty × utility) on in‐role performance via flow contingent on learning goal orientation. We discuss the implications of these findings and future directions for research. 10.1002/jocb.70021 http://onlinelibrary.wiley.com/termsAndConditions#vor
title Examining Creativity as a Paradox: The Interactive Effects of Novelty and Utility on In‐Role Performance
topic The Journal of Creative Behavior
url https://onlinelibrary.wiley.com/doi/10.1002/jocb.70021